Online Marketing Traineeship Programme (German Market)

Tasks and Responsibilities:

• Take ownership of your market and devise a marketing and business development strategy that will drive traffic and sales.
• Conducting market research as well as developing an action plan for our marketing campaigns, including content writing and SEO.
• Improving and localizing web content for your market.
• Responsible for market planning, strategy implementation, reporting and feedback analysis for various activities and channels.
• Becoming an expert in developing Search Engine Optimization (“SEO”) and driving revenue across all online marketing channels.
• Developing strategic partnerships and building/enhancing relationships with our local partners.

The Qualified Candidate

• Recent graduate of a content-related subject ( ******** media, literature, journalism or communication science) or students close to finals
• Native German speaker with fluency in English. Other languages would be an advantage.
• Basic understanding of SEO and on-page/off-page online marketing. Prior experience is a plus.
• Has strong research and analytical skills and a positive “can do” attitude.
• Ability to work independently, to self-prioritize work streams and to meet tight deadlines.
• Computer literate with an excellent understanding of MS Office and Excel.
• Prior experience of CMS systems and a basic knowledge of HTML are preferred.
• Highly motivated, ambitious, and willing to take ownership of projects.
• Strong understanding of their local market.

 Programme Structure

• 6 month traineeship with a possibility of full time employment upon completion
• Extensive training across all online marketing activities from our in-house experts.
• Fast career progression for successful candidates.
• Work location: Torino, Italy or Shanghai, China

Company Profile

SmartBuyGlasses Optical Group, operated under Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 160 employees, we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility.